ATS keywords for a marketing manager resume
An Applicant Tracking System (ATS) scores your resume against the job ad. Work these terms in naturally where they reflect your real experience:
Key skills to highlight
- ▸Planning and running multi-channel campaigns
- ▸Performance analysis and reporting on ROI
- ▸Brand and content strategy
- ▸Managing budgets and agencies
- ▸Leading and developing a marketing team
Credentials Australian employers screen for
- ▸Degree in marketing, communications or business
- ▸Google Ads / Analytics or HubSpot certifications
- ▸Demonstrated platform proficiency (GA4, Meta, LinkedIn, a CRM/automation tool)
- ▸A portfolio of campaigns or case studies
Common mistakes to avoid
- ▸Listing activities with no metrics, no growth, CAC, ROAS or conversion lift.
- ▸Vague 'managed marketing' lines instead of named channels and tools.
- ▸No flagship campaign with a clear, quantified outcome.
- ▸Not mirroring the specialism the job ad calls for (brand vs performance).
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Rewritten summary
Results-driven B2B SaaS marketer with 6+ years driving demand generation and pipeline management across APAC. Proven track record reducing CAC by 34% via Salesforce-integrated campaigns...
Your live ATS match score, with the exact edits to make.
Frequently asked questions
How do I quantify marketing achievements on a resume?
Use the numbers that matter to the role: revenue or leads generated, conversion rate, ROAS, audience growth, or cost reduction. For example, 'Grew organic traffic 140% in 12 months'. Metrics make the resume credible.
Which marketing tools and platforms should I list?
List the ones named in the job ad first, then the rest, GA4, Google Ads, Meta, LinkedIn, and your CRM or automation platform (HubSpot, Salesforce, Klaviyo). ATS matches on the specific tool names.
Should a marketing manager include a portfolio?
Yes where you can. A short set of campaign case studies, even linked from the resume, gives the panel proof beyond bullet points.
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