ATS keywords for a sales representative resume
An Applicant Tracking System (ATS) scores your resume against the job ad. Work these terms in naturally where they reflect your real experience:
Key skills to highlight
- ▸Prospecting and building a pipeline
- ▸Managing accounts and relationships
- ▸Negotiating and closing deals
- ▸Forecasting and CRM hygiene
- ▸Hitting and exceeding targets
Credentials Australian employers screen for
- ▸Demonstrated quota and revenue results
- ▸CRM proficiency (Salesforce, HubSpot or similar)
- ▸Relevant qualifications or product certifications
- ▸A driver's licence for field roles
Common mistakes to avoid
- ▸No numbers, sales resumes without quota or revenue results get skipped.
- ▸Listing 'sales duties' instead of targets hit and deals closed.
- ▸Not naming the CRM and segment the role needs.
- ▸A generic resume rather than tailoring to the product and market.
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Rewritten summary
Results-driven B2B SaaS marketer with 6+ years driving demand generation and pipeline management across APAC. Proven track record reducing CAC by 34% via Salesforce-integrated campaigns...
Your live ATS match score, with the exact edits to make.
Frequently asked questions
How do I quantify sales experience on a resume?
Use quota attainment, revenue closed, growth percentage and deal size, for example '128% of a $1.2M quota in FY25'. Numbers are the single most important element of a sales resume.
Should I list the CRM I use?
Yes. Name the CRM (Salesforce, HubSpot or similar) and your segment, since employers screen for relevant tools and selling experience.
What if I'm moving into sales from another field?
Lead with transferable results, targets met, relationships built, revenue influenced, and any quota-carrying or customer-facing experience.
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